Imagine creating a blog. You paid for the domain name, web-hosting, and design. You set it all up. You put in the time to write content. All of a sudden life got in the way of blogging. The audience waned. So did your will to create. Next thing you know, you’re blog is dead.

All of that happened to me. Not once, but twice. I failed with Sideweight.tv and with the previous rendition of this site.

“I don’t write easily or rapidly. My first draft usually has only a few elements worth keeping. I have to find what those are and build from them and throw out what doesn’t work, or what simply is not alive.” – Susan Sontag

Failure is a tool. Fortunately, I no longer view failure as an outcome. Instead, I know failure offers insights on how to revise the methods being used. What did I learn?

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” – Bruce Springsteen.

Consistency is key. What happened here was I lacked consistency in terms of the focus and frequency of my posts. As a result, people did not have clear expectations.

“You know what you’re going to get with a well-branded product or service.” – Forbes Magazine

A brand is a promise. What’s my promise to you?

I promise to consistently explore self-realization here at MikeMark.Me through the lenses of artistry, entrepreneurship, adventure, and philosophy. I promise to deliver content to help expand the way you look at things, connect you to the infinite, and lead you towards success.

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” – Ben Franklin

Expect new content 1-3 times per week. To make sure you don’t miss anything, subscribe via e-mail or RSS.

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Resources

Forbes – Why a Brand Mattters

Exemplary Bloggers:

Michael Hyatt

Tim Ferriss

Mark Sisson